Wednesday, August 31, 2011

This weekend is the symbolic end of summer and Monday gives workers a day to be recognized for their hard work throughout the year. There are so many people to thank for everything they do to keep this country running. From the people who deliver our mail to those who transport our food, the people who keep us safe from crime and fire, the ones who ring up our groceries, bottle our beer, fight our fights or heal our wounds. Everyone who works for a living, regardless of their profession, deserves to be acknowledged. It takes all of us to keep things going - even our old guys who are retired should be recognized for the work they've done. We want to say thank you and Labor Day is the perfect time to do that for all of the workers out there.
We feel lucky when we get to sit and take a break, but that doesn't happen a lot in this busy world. We work hard...and hopefully get to play hard. We hope you have the time over the weekend to celebrate the work you've done. Take a break, kick back and enjoy this crazy life that we live. Do something that makes you happy...maybe that means going for a cruise, grabbing your board and catching some waves or just simply sitting and watching the sunset. Savor it...the days are getting shorter, but each one counts. Celebrate Labor Day, your hard work and your life. Have a good one and remember to show 'em how old guys rule this holiday weekend.
Wednesday, August 24, 2011

Old Guys Rule has deep roots in surfing, so it's great to get back to those roots from time to time. We are excited to share an upcoming Southern California event that will give old guys an opportunity to rule the waves. The Senior Olympics Surf Contest will be held in Huntington Beach at the end of October. This event is open to surfers age 50 and over.
Information on judging found on
http://www.hbcoa.org/senior_olympics.htm includes the following:
Judging Criteria:
"A surfer must execute the most radical controlled maneuvers in the critical section of a wave with speed and power throughout. The surfer who executes such maneuvers on the biggest and or best waves for the longest functional distance shall be given higher scores."
Judges Look For: Wave selection, maneuvers, fluidity and style.
We've got enough style, speed, power...bring on the waves.
Even though this event is more than two months away, we're already dreamin' of the smell of the board wax, the ocean spray in our face, and the feel of the board beneath our feet. If you want to hit the beach and show your skill that day, registration just opened and is required. Click here for more information. Don't forget to take pics and share them with us here or on facebook. We love to see Old Guys Rule.
Friday, August 19, 2011
Maybe vampires are or aren’t your thing, but HBO’s “True Blood” mini-series has become one of the channel’s most popular shows and has fans around the world!
We are thrilled to tell you that Old Guys Rule is set to play a starring role in two upcoming episodes. We hope you’ll tune in for the Aug. 21 and Aug. 28 episodes. In the meantime, we’re giving away an Old Guys Rule t-shirt and cap (of your choice) to the person who comes closest to guessing our brand’s role in the show.
Post your thoughts here and we’ll announce a winner on Monday, Aug. 29.
Thursday, August 18, 2011

Over at Old Guys Rule, we're feeling very "smart" these days. Especially as we launch our new collection featuring Albert Einstein. The collection will be available on our website tomorrow, August 19th. There are three great Old Guys Rule T-Shirts featuring Einstein and famous highlights. This collection is available exclusively online until September 1st. Interested in a sneak preview...
- The first shirt features Einstein on a motorcycle. It celebrates the energy that this amazing Old Guy brought to the world. His tireless pursuit of science and the development of his theory.
- The second shirt in the collection features Einstein in a way you have never seen him before. He is carrying a surfboard and wearing a hawaiian print shirt...we call this one "Surfstein." It features a famous quote by Einstein, "The pursuit of truth and beauty is a sphere of activity in which we are permitted to remain children all our lives."
- The last shirt in the collection, it's pure genius. So genius in fact, that we simply have Einstein's face and the phrase "Pure Genius" - there is no doubt that Einstein was exactly that.
We think that he would have liked the way we have made tribute to him through this collection. Additionally, we know he would have been thrilled with the fact that a portion of this collection's proceeds are donated to ensure access to quality education for thousands of students, and to fund cutting edge scientific and medical research benefiting people around the world. This was certainly an Old Guys Rule type of guy...he lived, he learned, he loved and he educated others until his death at age 76. Old Guys Rule extends our Badge of Honor to this genius old guy and we are proud to feature him in this collection.
Friday, August 05, 2011

At Old Guys Rule, we are always thinking about what our customers might like to see next. We look at the feedback that our customers share with us and we also work together internally to come up with new ideas. We are really happy to share what you are going to see over the next several months.
We have a new face that will appear on the Old Guys Rule shirts later this month. It's pure "genius" to feature this guy. He's known for his Theory of Relativity and his shock of white hair...we are proud to feature Albert Einstein. Although, as always, there is an Old Guys Rule twist and you'll see Einstein in a new way.
Also, later this month, Old Guys Rule will be featured on two episodes of the Emmy winning HBO series True Blood. We feel pretty cool to appear...just goes to show, Old Guys Rule Hollywood (and everywhere, in our opinion). Yes, we know that's not a humble thing to say, but hey, we Rule.
There will be a few new characters featured in the coming months...one shirt will feature three funny guys and another will feature a different Duke. We don't want to give it away yet, but those are huge clues. We are also doing great things in our community and we will be honoring some Old Guys who are doing the same. We'll be sharing more about this very soon. Until then, keep ruling!
Monday, August 01, 2011

Old Guys Rule Founders Don and Robi Craig recently trekked to Northern Europe to visit new retailers in Sweden and the UK. Along the way, they were treated like royalty. Perhaps that’s because people in countries like these -- whose histories span millennia -- respect the wisdom of the ages like no others. And isn’t that what Old Guys Rule is all about – to celebrate one’s accomplishments and wear them as a “Badge of Honor”?
Don and Robi traveled the countryside, seaside towns and quaint villages, visiting with store owners and customers alike. They were overwhelmed by the friendly hospitality, signing posters and shirts and posing for photos with people in the stores and on the street. Humble as they are, the attention was affirming. Don and Robi created Old Guys Rule to honor those men who turned their life experiences into an opportunity to share their wisdom with new generations. To see their concept being accepted by so many cultures outside of the US was certainly a crowning achievement.
We’ll be posting more photos from their journey to Northern Europe soon. Stay tuned and enjoy the sites of Sweden and the UK. Don and Robi sure did.
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